For decades, the digital healthcare industry has not seen any significant growth. Therefore, we aim to be one of the pioneers in bringing quality healthcare to Malaysians.

GOobat was founded in August 2019 with the clear vision and mission to propel digitized healthcare which is still budding in the industry. We all know that online shopping is now a global lifestyle and the demand for healthcare products and services has become a necessity and for some people, it is still a privilege. Thus, GOobat.Care aims to bridge the gap between Malaysians and healthcare with technology and innovation.

In short, we feel like it is our responsibility and privilege to bring affordable, accessible and attainable healthcare to Malaysians nationwide. And ultimately to the rest of South East Asia.

GOobat are currently working  with over 900 brands who we either deal directly with brand owners or master distributor. We are operating in a 4,200sqft warehouse located in Petaling Jaya. Our 3A’s core values are Affordable, Accessible & Authentic. That is our key aspect to drive this business. GOobat is also the First Online Pharmacy in Malaysia to accept Cryptocurrency payments.

Introducing GOobat Kawan which is a program that revolutionized the health & personal care purchases. By subscribing to us, customers enjoy extra savings, earnings and convenience.

With a proven business concept and gradually growing, we are looking to secure RM 7.5million via ECF mainly for marketing and expansion purposes. We are calling ECF investors who shares in our belief to make healthcare more affordable and accessible to everyone.


The medical retail industry has not changed much since decades ago despite revolutionary disruptions in other domains. The slowness of improvements in the industry contributes to inefficiencies, which in turn are responsible to cause inflation and unaffordability. Besides, accessibility to obtain convenient, quality and affordable medical services/products is a key issue to address. Many areas are still underserved, not assisted and not complemented by adaptive technologies for better delivery of services and decision making by both the consumers and business operators.

  • Low accessibility of proper healthcare or medication

  • Sub-optimal route pathing in logistics

  • Obsolete supply distribution chains & models

  • Sub-optimal space utilization in logistics

  • Inaccurate prescription

  • Inventory management & expiration

  • Lack of reusable / renewable mechanisms in this industry


By integrating and crossing-over of a few proven business models, the promoter envisages to materialise the delivery of affordable and accessible pharmaceutical and healthcare products to cost-sensitive consumers.

  • Providing doorstep delivery solution nationwide

  • Scheduled and pre-planned logistics optimization

  • Door-to-door solution with Kawan service P2P reconciliation

  • Utilizing central and satellite warehouse according to data & statistics of userbase

  • Forecasted procurement base on user growth & subscription

  • Bottle recollection via Gamification & Biodegradable personalized packaging

GOobat.care is in works to establish a mega-database of healthcare and pharmaceutical trends and market behaviours in order to identify and pinpoint vertical and horizontal expansion in the industry supply chain in order to broaded value provided to the market and satisfying GOobat.care other key stakeholders. Few examples of interested areas are:-

  • Financial Tech Integrations

  • Price War with Omni-channel Marketing

  • Embrace Technology in All Aspects

  • Deep Learning for Management & Operation Optimization

  • Gamification to Promote Healthy Lifestyle via Wearables

  • Technology Assisted Shopping Experience with Powered AI/ML


GOobat Pharmacy : GOobat’s wholesale fulfilment centre, a brick-and-mortar local pharmacy located in Petaling Jaya occupying a space of 4,200sqft that also serves as our warehouse and office.

GOobat.care : Online pharmacy store and also the storefront for GOobat Kawan.

GOobat Kawan : A program that revolutionized the health & personal care industry by systemizing people’s purchases. Via subscription, customers enjoy extra savings, earnings and convenience.


The clocked revenue amount of RM3.7m is based on the consolidated amount from the offline and online sales accumulated since the commencement of the retail pharmacy in 18/03/2020 until 31/03/2022. Maxwell Extra (Megah) Sdn Bhd & Goobat Sdn Bhd operates under a holding company previously up until April 2022, Goobat Sdn Bhd acquired 100% shareholding of Maxwell Extra (Megah) Sdn Bhd. 


Two types of customer segment:-

  • Business to Consumer (B2C)

  • Business to Business (B2B)

Target market:-

  • Pharmacy Shoppers (OTC items, prescribed medicine, personal hygiene, some food items and baby & mommy items)

  • Customers who would like to enjoy maximum savings, earnings and convenience through the subscription program


GOobat Revenue Models:-

  • Offline sales – GOobat Pharmacy

  • E-Commerce – GOobat.care, Lazada, Shopee

  • Targeted Ads – Digital Ads on Programmatic Ad Serving

  • Digital Health

  • Wearable Devices

This will be supported through the retail pharmacy, the Web app and mobile native applications. Not only will these channels be utilised to generate revenue but also function as a centre point of data collection which will support delivery timing, forward inventory management, forward trend identification, subscription-based programmes, health risk identification and many more.

GOobat Future plans:-

  • Web 3.0

  • Metaverse

  • Gamification

  • Business Intelligence


As reported, the Malaysian OOP health expenditure has grown by an average rate of 6% over the last decade, reaching RM22.5 billion or 35% of total OOP Share of total healthcare expenditure (RM64b) in 2019.


It is reported that the Beauty and Personal Care market which includes Personal Care, Skin Care and Cosmetics reaches RM8.79 billion in 2019.

Source: MOH Malaysia : MNHA Health Expenditure Report 1997-2019







VISION: Providing Accessible and Affordable Healthcare for Everyone

3 Years Vision:

  • To enable gig economy via GOobat Kawan and provide an alternative income for 1million Malaysians

  • To promote Live to Earn ecosystem with sustainable universal basic income just by living your day-to-day life

  • To expand to near SEA market (Thailand, Vietnam, Indonesia)


Date of incorporation : 16/08/2019

Registration number : 201901029265 (1338594-W)

Date of commencement of business : 13/12/2020

History of business from the date of incorporation

- GOobat took a year for building of tech, vendor, licencing to being operating as an online pharmacy. Procuring products directly from its own pharmacy outlet, GOobat Pharmacy, GOobat now partnered with over 900 brands of FMCG, personal hygiene and pharmaceutical products. GOobat is also the first online pharmacy in Malaysia to accept cryptocurrency as form of payment.


Name : Asher Looi

Nationality : Malaysian

Age : 38

Profession : Entrepreneur

Qualification : Higher-Education

Past experiences : Advertising, Events, Film Production, Real Estate, F&B, Fintech




Berita Harian

China Press

Vulcan Post

Beam Start

  • No shares will be allotted or issued based on this document after six months from the closing of the offer period.
  • This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007.
  • This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.

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We are LIVE NOW!!!

4 months ago by Asher Looi


We went from Pre-Live to Live.

We did an event on zoom and stream it to FB as well.  

During this ECF kick off we have a lot a lot of updates on our PharmaTech built, GO token, NFT, and also metaverse.

I hope you can spend 1.5 hours of your time with an open heart watching this kick-off.

please click the link below to watch it. TQ


Invested Testimonial

4 months ago by Asher Looi


GoObat signs MOU as Sole Distributor for Neuphony

4 months ago by Asher Looi

GoObat Entered into an Agreement to Become Sole Distributor in Malaysia of Neuphony

Today we are happy to announce that GoObat has gone into an agreement to become the sole distributor in Malaysia for Neuphony, a wearable neurofeedback device that can help people understand brain which has so long been a Blackbox to common man. We bring together the knowledge of neuroscience and power of machine learning to develop the solution - NEUPHONY

The key features of Neuphony are:-

  1. Help you deal with stress and avoid burnout in day 2 day life.
  2. Use meditation, music and breathing techniques to bring your brain to a calm state.
  3. Track brain activity in real time to provide you feedback on your lifestyle.

We at GoObat believes that this device are able to help most C and M level executives to improve not just their work performance but their personal life as well. We also believe there is a huge room of opportunity to introduce this product to sports man, athletes and gamers as well. After all, the usage of the device is to measure how well one can focus and then to improve. As there's a saying "your focus determines your reality".

GoObat.Care being a company that believes in making the mankind better, we are honoured to have such technology partner onboard with us on our mission. We believe there is a huge upside market potential for such device, albeit niche, for a specific group of individuals who constantly look to improve their wellbeing not just physically, but mentally as well.

GoObat COO Ellon exchanging MOU with Neuphony Head of Sales Ms. Kanika

GoObat's Marketing Executive Sharon trying out the Neuphony device.

GoObat's very own Professor Charles Xavier


#1 Penang ECF Pitch Event @ Macallum Connoisseurs Coffee (24th July 2022)

4 months ago by Asher Looi

GoObat Successfully Organized the First ECF Pitch Event in Penang!

With the overwhelming response from our fellow Penangites, GoObat sent a team up north and organized a physical pitching event on the 24th of July. It was a fruitful event as we did not expect to have 85% turnout from the registered potential investors. The pitch started at 4pm and ended around 5.30pm followed by QnA session by the audience. We would also like to thank Ms. Brenda from PitchIN for helping us start the event by introducing PitchIN and ECF to the audience.


Due to the overwhelming response, we are looking forward to comeback again to Penang soon to pitch again! See you again very soon Penangites!


GoObat is Expanding to CAMBODIA!

5 months ago by Asher Looi

GoObat Partners with HELP+ Pharmacy to Expand in Cambodia.

The PJ Startup Festival 2022 comes at an important juncture, where we use this opportunity to announce our new partnership with HELP+ of Cambodia by exchanging a MOU on stage.

Help+ Pharmacy is a 7 years old very well established pharmacy in Cambodia. They also have the highest internet presence in the country.

With the huge internet presence, affiliates and a well established team that Help+ currently have, the adoption of GoObat Kawan model will be a giant leap forward as without needed to build from scratch. 

Vendor and Supplier acquisition timeline will be in a breeze as Help+ has already have 260 vendors and suppliers in place.

GoObat also aims to export pharmaceutical goods from Malaysia to Cambodia as well.

Another step for GoObat going International!


GoObat Participated PJ Startup Festival 2022 (16th-17th July 2022)

5 months ago by Asher Looi


The two-day PJ Startup Festival 2022 organised by Petaling Jaya City Council (MBPJ) on July 16 and 17 are for those intending to start a business, operators of new startups as well as small and mid-size businesses and college students.

It was a great honour that GoObat.Care was invited to this amazing event. With the little resources that we have, we are able to pull up a pleasant booth with just a little bit of creativity.

GoObat being one of the 5 selected startups to pitch on stage at the festival.

Many potential investors visited our booth and we have our CEO & COO personally attending to all of their queries.


GoObat Selected for MYStartup Accelerator Program by Cradle

5 months ago by Asher Looi


The Ministry of Science, Technology and Innovation (MOSTI) through Cradle Fund Sdn. Bhd. has launched the MYStartup Accelerator programme offering selected startups an array of world-class mentors and potential funding opportunities at their disposal.

From June 2022 to December 2022, the first cohort of startups from the MYStartup Accelerator programme stand to benefit from an expansive list of mentors and experts in fields, such as business scaling and market access. Participating startups will also gain access to other partner benefits and resources worth up to RM2 million, on top of the chance to partner with any of the 80 corporate bodies from the programme’s exclusive database.

Cradle picked 33 startups who met the set criteria from more than 500 applications received to the programme. GoObat is one of the successful candidates that will then receive world-class assistance and guidance through workshops by seasoned experts providing startups with an opportunity to scale their business exponentially on a regional scale while opening up funding opportunities.

Taking GoObat to the next level!!! 


Site Visit @ GOOBAT Pharmacy (10th June 2022)

5 months ago by Asher Looi

GOOBAT hosts the first Site Visit with ECF partner PitchIN on 10th July 2022.

The event invited potential investors to GoObat pharmacy retail store and followed up by PitchIN ECF introduction & GoObat investment pitch in GoObat HQ. A total of 20 investors turned up for the event. The event lasted for 2.5hours and ended with constructive Q&A questions from the floor. The event have successfully made 5 investors to pledge their investment in GoObat via PitchIN on the spot. Looking forward for the next Site Visit event, if you have missed this opportunity, follow us in Facebook and get updated on our next event.

GoObat's CEO, Mr. Asher Looi presenting to the audience

GoObat's CEO, Mr. Asher Looi presenting to the audience

PitchIN Representative Mr. Nate Chuah brief on ECF in Malaysia.

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