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MASLAHA TECH

Helping Malaysians Administer and Distribute Their Assets and Estates Confidently, Easily and Quickly.

SUMMARY VIDEO

COMPANY DETAILS

EXECUTIVE SUMMARY

Maslaha Tech Sdn Bhd democratize digital solutions to deliver our clients better customer experience, innovation, entrepreneurship, trustworthiness, and value-driven results.

Our signature product is Mysara – a Blockchain powered digital platform that Helps Malaysians Administer and Distribute Their Assets and Estates Confidently, Easily and Quickly.

Our objective is to help the public create a complete and validated legacy plan during their lifetime as well as providing services to their beneficiaries or heirs after their demise with four main strategies.

  1. Make the platform educational and provide awareness to the public.
  2. Ensure adherence to Malaysia’s Legislations and compliance to Syariah Laws 
  3. Make the experience easy while reducing time, and
  4. Make it affordable.

According to the statistics, 51% or (16.62 million) of the population is above 18 years old. Whether they have a will or not, this will be our focused customers.

Mysara differentiates itself by providing end-to-end digital experience for the clients and this starts from the point where the clients create their Wasiat, Hibah, Amanah or Waqaf (based on proven FARAID calculator), until the demise of the clients, where beneficiaries receive the estate distribution.

Our CEO and Co-founder, Norazam Ahmad has more than 30 years’ experience in ICT Industry in Enterprise Sales and Business Development with Multinational and Local Corporations.

Dr Mohd Salihan Ab Rahman, CTO and Co-founder on the other hand specializes in Business Intelligence and Visualizations Technologies with exposure in Healthcare, Education and Transportations Industries.

Dr Abdo Ali Abdullah Ali-Wosabi , is our Blockchain Technology Solutions Architect will help us design and build Mysara Blockchain network. He has experience building Blockchain Infrastructure with Supply Chain SmartContracts for Agriculture and on Islamic Finance (Saadiqin)

We are asking for RM1,000,000 of investments of which;

  1. 70% is to build & market MYSARA Platform,
  2. 20% on business development to cover Proof-of-concept (POC) with Relevant Authorities as well as Collaboration with Industry Partners and
  3. 10% to cover operation costs.

 

PROBLEM

Malaysians have left behind almost RM70 Billion ringgit of frozen assets in 2020. This number is expected to grow further with pandemic COVID -19.

There are three main issues faced by the people.

  1. People have problems with their claims. They are just confused.
  2. They face Long and complicated processes by the Authorities
  3. Not only that, they also have to struggle when dealing with expensive Agents or lawyers.

 

SOLUTION

The solution is Mysara

Mysara Help Malaysians handle all challenges in one single platform. So, it is convenient and easy.

With SmartContracts, all transactions comply to Syariah, and applicable laws.

Mysara runs around the clock – so that you can get your results faster.

 

USER EXPERIENCE

MySARA digitalizes three main functions;

  1. Digitalization of Wills
  2. Verication of Clients Departures
  3. Execution of Wills

Here’s Mysara’s customer experience.

During lifetime, clients onboard Mysara to digitalize their will or Wasiat . And then immediately , MYSARA starts to work for the clients and  prepares to help their beneficiaries after their demise.

From time to time Clients may update their Plan and may also share their plans to trusted individuals or entities.

They can also create and update family trees and at the same time organize gatherings with Nasab.
 

 

When a client passes away, the deceased appointed executor/s will log into Mysara and update the status.

Mysara takes over and begins verification process and immediately trigger Takaful/insurance benefits as well funeral arrangements.

The executor/s will be kept informed on the status and on the next processes to come

 

Once verification and approval from relevant authorities is completed, Mysara will execute the will/Wasiat and distribute the deceased estates accordingly.

Only If required , Clients and the beneficiaries will be contacted by Mysara to attend court proceedings which will be arranged via online or by way that is most convenient.

 

Behind the scenes…..MYSARA begins with encoding of Valid Wills/Wasiat into the blockchain network and stored digitally and securely.

When a client passes away, a Death Certificate is encoded into the Blockchain. It then immediately triggers actions beginning with Funeral Management as well Takaful/Insurance Benefits.

Next comes the following Blocks;

  1. Issuance of order to distribute inheritance
  2. For Muslims, endorsement of Wasiat and Faraid
  3. Listing of assets and liabilities; and finally
  4. The Execution of the will and the estates.

TRACTION

We have been serving our customers since 2015. This is when our Parent Company BIT Group won an open tender to study, design and build a Syariah court-based Inheritance and Estate management Systems known as eFARAID.

When eFARAID was launch in 2016, PM’s Department recognizes the System as the first of its kind in the world.

In 2017, we enhanced eFARAID for export, codenamed digitalFARAID and made our first international effort to Negara Brunei Darul Salam where we presented to Syariah Court of Brunei in the presence His Excellency the Syariah Chief Judge and the Syariah Court of Appeal Chief Judge.

MaslahaTech Sdn Bhd was formed in 2018 with the mission to re-engineer, re-invent eFARAID with newer technologies and packaged them to benefit the public directly.

We have increased our momentum since and have started engaging early-adopters with field trials.

For B2B, we are working with Amanah Warisan and for B2C, we are starting with the Masjid Bandar Tun Hussein Onn communities, and the plan expand to other masjid or surau communities as well.

 

Here's our progress so far, With our regional partners, we now have Presence in Singapore, Brunei, Australia and New Zealand Muslims Communities and will begin our Pilot Campaigns among Group Employees, Business Partners, NGOs, Friends and Families.

We have completed Faraid Simulator API and ready for Initial Blockchain NW Design

Kicking off our ”Disruption Campaign” , we have Submitted our proposals for Pilots at Negeri Sembilan and Sabah Religious Councils for the digitalization of Wasiat through to the Execution of Wasiat and Estates Distribution.

We are always into Fund Raising, and to date we have Submitted for government  grants as well as participating in pitchIN ECF Campaign.

CUSTOMERS

Our main client is the Department of Syariah Judiciary Malaysia with fourteen (14) Syariah courts throughout Malaysia.

In total, the Syariah courts handles on average of 100,000 cases per year powered by our eFARAID engine - the same engine we enhance to build MySARA.

When ready; we are confident that we will be able to deploy our solutions to our targeted B2B and B2C Clients.

 

 

BUSINESS MODEL

Our revenue model is simple,

  1. We charge per  transaction for digitalization of any valid Will/Wasiat and
  2. we offer two options for Mysara Services priced at
    • RM55/month for Estates Below RM2M and
    • RM 120/Month for Estates above.
    • Both are for 15 years or until the demise of the client.

 

MARKET

MARKET SIZE

Bank Negara Malaysia statistics indicates that Islamic Assets is closed to RM300Billion in 2020. These assets will go to the rightful beneficiaries when one passes. 

The services required to plan and execute the transfer, which industry charges from 5 –6% of total asset value creating a potential of RM 15Billion to RM18Billion.

Liquidation of the RM 70Billion frozen assets I mentioned brings potentials amounting to around RM 3.5Billion to RM 4.2Billion.

Life Insurance Associations (LIAM), reported that the market size for Life Insurance was at RM 46.7Billion in 2019 with TAKAFUL contributing to RM 28.5Billion.

That brings the total to RM 47Billion - RM 51Billion in Malaysia alone.

TARGET MARKET AND GTM STRATEGY

Total Addressable Market (TAM).

51% (16.62 million) of Malaysia population above 18 years old with or without Will/Wasiat

Served Available Market (SAM)

Zooming on to the active EPF contributors in Malaysia, there are about 7.63 million members in total.

Target for Year 1 (SOM)

In Year 1 (Targeting Muslims), we will be focusing on the Klang Valley which has approximately 600,000 Zakat Payers

Go-To-Market (GTM) strategies.

With Partners (EzWILLS, Singapore and Memori, Brunei), we have an opportunity to introduce Mysara to Singapore, Brunei, Australia and New Zealand Muslims Communities.

For Pilot campaign we will begin with Group Employees, Business Partners, NGOs, Friends and Families.

“Disruption Campaign”

We have initiated our campaign and have submitted proposals for Pilot at Negeri Sembilan and Sabah for the digitalization of Wasiat Creation through to Estates Distribution.

In general, our target is to distribute our products and services through our digital platforms, as well as our partners solutions portfolios as well leveraging partners' customers through their digital platforms.

Our digital Platforms are as follows;

  1. MYSARA is an open platform for everyone
  2. digitalMASJID app covers Muslims at more than 6k Masjid and 18K Suraus nationwide.

and our partners are organizations below;

  1. STATE ISLAMIC COUNCILs
  2. LOCAL & REGIONAL DIGITAL SOLUTION PROVIDERS (WILL, ESTATE MANAGEMENT etc.)
  3. TRUSTEES
  4. WEALTH MANAGEMENT COMPANIES & AGENTS
  5. TAKAFUL OPERATORS
  6. ISLAMIC FUND MANAGERS (Tabung Haji, EPF, LTAT, PNB etc.)
  7. ISLAMIC BANKS (BIMB, Bank Muamalat etc.)
  8. COOPERATIVES (ANGKASA, BANK RAKYAT etc.)

TRENDS

“The Covid-19 pandemic has not only impacted many lives and livelihoods but has also brought about a greater awareness of one’s mortality and the need to prepare for the unexpected. This has compelled many consumers to put their affairs in order, according to Azhar Iskandar Hew, group CEO of Rockwills Corp Sdn Bhd.

In fact, when the coronavirus outbreak was beginning to spread in January and February, the company saw a record increase of 21% in the number of wills written compared with the previous corresponding period.” (June 03, 2020 By Vanessa Gomes, The Edge Malaysia)

POSITIONING/NICHE

We Offer a Different User Experience

MYSARA intends to help all Malaysians Plan and Distribute Their Assets and Estates Confidently, Easily and Quickly via a single platform with end-to-end digitalization experience.

BARRIERS TO ENTRY

Need for Proven Syariah-Complaint Inheritance Distribution System FARAID

High Production Costs

Finding Qualified Subject Matter Experts

Brand Recognition Challenges

THREATS and OPPORTUNITIES

  1. COVID-19
    • Digitalizing processes and leveraging new technologies.
  2. BIG Companies offering innovative solutions with attractive business models
    • Forming “win-win” partnership
  3. Government Regulations
    • Leveraging MAGIC National Technology & Innovation Sandbox (NTIS) Program

MARKETING ROADMAP

Short term (6 months to 1 year)
  • Special offer $50 for Parent Employees
  • 50% discount during one-month after launch
  • B2B2C initiatives
Medium Term (1 year to 2 years)
  • Extended B2B2C initiatives
  • Digital Products
Long Term (beyond 3 years)
  • Muamalat Exchange – B2C, B2B and B2B2C marketplace for Islamic Fintech Products & Services

GLOBAL TAM

Once a champion in Malaysia, next it is only logical to move to Asia.

It is reported that Fintech market in Asia Pacific touches RM300Billion.

Just in Indonesia, carving out just the Personal Finance piece of Fintech Market is RM2.7Billion. With estimates of 2 million masjids, Asia is indeed a huge market.

The world be our ultimate target.

In the US, the genealogy software & services market is already RM12.5Billion. Then, of course the world 1.8B Muslims. 4 million Masjids - Massive, massive opportunity.

We have updated our Milestones as follows; this month we will secure the required funding and the strategic partner. In Oct., we will launch EzWASIAT and EzFARAID pilots.

Our ”disruption” activities will begin in November leveraging MAGIC’s National Technology & Innovation Sandbox (NTIS) Program.

Mysara Blockchain Network is to be completed by Dec and we will launch Mysara during the month of Ramadhan next year.

Once we have established EzWASIAT, EzFARAID and digitalMASJID, and with Mysara Blockchain Network ready,  We will launch MYSARA 1.0 during the month of Ramadhan starting with Wasiat, Faraid and Takaful and Funeral integrations. We will have onboard NS, Sabah , MAGIC, FWD, EPF and Bank Islam.

Year 2023 - 2025, We will continue enhancements of Mysara to complete the whole digitalization processes, onboarding Federal and all State Governments , growing our B2B2Cl partners locally and regionally in 2023-2025 ,and captures up to 216,000 clients.

By 2026, we have grown tremendously in our capability and capacity, we can offer our customers an end-to-end digital experience for Islamic financial services via our Muamalat Exchange and become a RM100Million company.

 

COMPETITION

Being a lucrative and growing market, obviously we are not alone.

The market is currently being served by Brick-and-Mortar Companies with agents on the ground.

  • Here you are looking at companies like Amanah Raya Berhad, RockWills, As-Salihin Trustees, Wasiyyah Shoppe and many more.
  • These companies provide excellent service but with a price probably will suit the higher income group and only managed to capture 13 – 15% of the population.

Nevertheless, we will disrupt and differentiate ourselves by offering total digital experience.

 

FUNDING

We are asking RM1,000,000 of which

  1. 70% is to build & market MYSARA including the Blockchain Network
  2. 20% on Collaborations.
  3. And 10% for working capital.

 

VISION

FOR MALAYSIA :
  • With huge databases and  AI, Big Data and Blockchain Technologies, we will be able to understand customers and their needs precisely and be in a position to Set-up, Operate and Manage a MUAMALAT EXCHANGE for all Malaysians to plan, communicate and execute their legacy plans, liquidate their Frozen Assets, link their financials and get protections from TAKAFUL Family and General offerings.

REGIONAL & GLOBAL :
  • Set-up , operate and manage International MUAMALAT Xchg to settle inter country inheritance cases.
  • Set-up, operate and manage international networks of Masjids and Suraus.
  • Forming Strategic Alliance @ Global Partners
  • Leading Driver for World Muslim Forum on Syariah-Compliant and Muslims Community Solutions Provider.

 

INVESTORS

Current single largest investor is BIT GROUP SDN BHD

 

FOUNDERS

  1. Norazam Ahmad, CEO and Co-Founder
  2. Dr Mohd Salihan Ab Rahman, CTO and Co-Founder

 

TEAM

I am responsible for Sales and Business Development activities

While Dr Salihan on tech stuff and Dr Abdo from our parent company help us design and build Mysara Blockchain network.

We are blessed by the support of industry captains as our official advisers.

We will continue our long-term partnership with YB Datuk Ahmad advising us on Court matters

While Dr Mushaddad and team are our Syariah Consultants.

 

 

 

PRESS 

BIT Group Sdn Bhd is a leader and a pioneer in Syariah Compliant Solutions. Our story has appeared in local news media and received many accolades.

A.   Selesai kes harta pusaka dalam tempoh kurang 7 hari

MENTERI di Jabatan Perdana Menteri, Datuk Seri Jamil Khir Baharom bersama Timbalannya, Datuk Asyraf Wajdi Dasuki (kiri) beramah mesra bersama peserta seminar selepas melancarkan perasmian Seminar Kebangsaan Transformasi Pengurusan Harta Pusaka di Dewan Tuanku Canselor Universiti Sains Islam Malaysia (USIM),Nilai. -Foto Hazreen Mohamad

 

B.    Sistem e-Faraid terbaik di dunia
C.    E-Faraid to help court settle cases in 1 hour
D.    Sistem eFARAID ringkaskan urusan kes – Utusan Online

 


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