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MYPETTO

Shopping Paradise For Pets

SUMMARY VIDEO

COMPANY DETAILS

SUMMARY

Mypetto is an e-commerce company founded in 2021 that sells pet related products including potty pads, cat litter, pet supplements, pet toys and others.

Since Mypetto's founding, the company has achieved 1,100% revenue growth in just 7 years! and has grown at an average rate of 170% per month. And out of the 4,000 customers accumulated, we have received 2,500 five-star reviews from them.

The company has two main sources of products, self-owned branded products and third-party branded products. The self-owned branded products are currently producing pee pads and cat litter, which are also the best-selling products, making up 90% of the company's sales.

In 2022, the company plans to expand further and is looking to raise RM2 million in exchange for a 12.5% stake.

The funds will be used mainly to develop more own-brand products and to stack inventory. We plan to develop more pet products in the future, including pet snacks and pet supplements.

Why Invest In US

Here's why investing in Mypetto is a good opportunity for your money

  • Proven Business Model 

In 7 months, the company has proven that the self own-brand model has much more potential than the previous model, with greater margins and a clearer positioning for the company.

  • Proven market Demand 

Sales in the pet industry have shown a steady increase, indicating that more and more people have a demand for pets, and pet products have become one of the necessities of people's lives.

  • Experienced Management team 

The management team is well acquainted with the e-commerce industry with 6 years of experience and delivered RM 15 million in sales in one year.

PROBLEM

Over the years, the e-commerce market has grown significantly, with people becoming more comfortable using online methods to purchase products. The e-commerce market has shown a steady upward trend, and companies involved in the e-commerce industry have experienced a 265% growth.

Studies show that e-commerce in 2021 represents only 20% of the world retail sales market, which means that 80% of the market is still retail, which is a potential market for the e-commerce industry.

However, with the rapid growth of the e-commerce industry, Mypetto has met challenges to continue expanding the company.

There are three main problems that Mypetro is encountering, which may be the same problems that other companies are encountering in the e-commerce industry.

  • Low Profit Margin

Due to competition, less than 10% gross profit margin is commonly happening among hot selling products

  • Red Ocean Market

On the Shopee platform, there are over 50+ shopee sellers selling the same product from the same supplier with the same product brand.

  • Sales Oriented Product

With low product margin, it is hard for e-commerce sellers to allocate budget to promote products that are not hot selling.

SOLUTION

Mypetto has tried different approaches to overcome the problem mentioned above, and finally found a way to break through the current situation. Which is using self-owned brand strategy, the company will produce own brand products to compete with the others. A strong brand can make a company valuable, only by this way, the company can breakthrough to the next level of journey.

With a self owned brand strategy, we successfully solved the problem mentioned above.

  • High Profit Margin

With self-owned brands, hot selling products can achieve higher profit margins, comfortably exceeding 10% of margin.

  • Blue Ocean Market

Moving to a blue ocean market helps create a non-contentious market space that can make competition irrelevant.

  • User Oriented Product

With higher product margins, e-commerce sellers can afford to promote the products that users want.

PRODUCT

So, of the many products in the e-commerce industry, which products should we choose to make?

Yes, just as the company name suggests, we have chosen the pet care and supplement products!

And if you notice our company logo, these two puppies are our founder's dogs, and that's why the pet industry will be an option. Because it's something that's all around us, that we're all familiar with.

Additionally, research shows that the global pet industry will grow at a compound annual growth rate of 6.1%, with sales reaching $351 billion in 2026.

There are now 100 products sold in our stores, which are divided into two main categories, self-branded and third-party brands.

TRACTION

Mypetto has achieved 1,100% growth in 2021, only 7 months after the company was founded. The company grew by an average of 170% per month.

In 2021, the company delivered 6,000 packages, accumulated 5,000 customers and sold 11,000 products.

CUSTOMERS

The company mainly focuses on the pet consumer and dog & cat categories would be the main target for Mypetto. Currently Mypetto has developed its own potty pad product for the dog category and own cat litter products for the cat category.

Our customers can approach us through online and offline channels. We mainly sell products on shopee platform. Customers can just order there and we will ship to them.

And we are also planning to establish retail centres in different areas to provide a better experience for our customers so they can bring their pet overs and see which one suits them better.

BUSINESS MODEL

Mypetto will have two sources of suppliers, one being our own manufacturer and the other being a third party supplier. Our own manufacturer will focus on producing our own branded products such as potty pads and cat litter, while the third party supplier will provide us with other branded products such as KOJIMA, HIPIDOG, TOFU Cat, etc.

Mypetto will have three channels to sell our products to our consumers, including e-commerce, retail and distributors. Currently, the e-commerce channel is up and running, while retail and distributor will be launched in the next expansion plan.

MARKET

Below is the potential market size for Mypetto, which we have divided into three different categories, including available markets, serviceable markets and approachable markets.

  1. Whole pet market (available market): $261,000 million per year

  2. Pet care and food market (serviceable market): $169,640 million per year

  3. Pet pee pad market (accessible market): $548 million per year

COMPETITION

Mypetto is competitive in two main ways: as a local brand and by engaging in different sources of production.

Mypetto will focus mainly on the Malaysian market in order to establish a Malaysian pet brand, as currently there are no outstanding pet brands in Malaysia but we could heard Petco and Petsmart companies in Western countries.

In addition, Mypetto will focus on two different sources of production, which are private brands and distributors, to provide a wide range of products to consumers. As a result, Mypetto can also produce products that are matched to consumers' needs.

FUNDING

Mypetto is looking to raise RM2,000,00 in exchange for 12.5% of the company's shares.

The use of the funds is mainly related to the following areas.

  1. Brand building. 5%

  2. Operations: 21.8%

  3. Product development: 20%

  4. Product Inventory: 24

  5. Product sourcing: 31%

VISION & MISSION

TEAM
DISCLAIMERS
  • No shares will be allotted or issued based on this document after six months from the closing of the offer period.

  • This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007.

  • This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.

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