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NEWLEAF AGRO

LEADING NEW ERA FOR DURIAN PLANTATION

SUMMARY VIDEO

COMPANY DETAILS

SUMMARY

NEWLEAF is Malaysia’s leading durian plantation company started by a group of professionals with extensive experience in agribusiness and plantation management. From plantation and processing to export and international trade, we have a complete agri-value chain in the durian industry.

Newleaf Agro Sdn Bhd a subsidiary company of Newleaf Plantation Berhad is fundraising via PitchIN to develop targeting new 200 acres of durian plantation expansion in Sungai Koyan, Lipis, Pahang. In exchange, investors will hold Redeemable Preference Shares (RPS) of Newleaf Agro Sdn Bhd with net profit sharing from the durian plantation and trading activities for 20 years of tenure.

 

Problem
INSUFFICIENT SUPPLY OF DURIAN

In May 2019, China was finally approved to import durians directly from Malaysia. Durian ranks first among China's top 5 imported fresh fruits. Based on the current consumer market, durian has huge potential for development.

In the past several years, Malaysian durians have been highly regarded by international communities. From Hollywood celebrities, and international superstars, to famous chefs and national leaders, many of them have become durian fans and at the same time making the fruit more popular.

MALAYSIA DURIAN PLANTATION IS UNDERDEVELOPED

The Malaysian government has been paying great attention to agricultural development. Different agricultural products brought brilliant achievements for Malaysia in each decade, such as rubber in the 1960s, palm oil in the 1980s, and durian at present. Malaysia's agricultural GDP is RM 99.07 billion. At present, it accounts for 7.54% of the total national GDP and becomes one of the national economic pillars.

At present, palm oil plantation is the leading agricultural industry in Malaysia, with an area of 5.8 million hectares, while durian only occupies 76 thousand hectares. It can be seen that durian plantation is still an underdeveloped industry. Most durian plantations are small-scale. Big-scale commercial farming requires comprehensive management systems.

SOLUTION

As a Malaysian leading durian plantation and export company, Newleaf is involved in the full spectrum of the agribusiness value chain, from upstream to downstream activities.

PRODUCT
PLANTATION AND FARMING

Newleaf is responsible for developing and maintaining farming operations. Durian trees take approximately 5-6 years to produce yield.  A 6 to 10-year-old durian tree can produce up to 150 fruits annually and increases its yield gradually as they grow older.

I-FARM

Newleaf’s intelligent agricultural management is different from the traditional agricultural practices. Newleaf monitors the entire durian farm all the time with advanced technologies to ensure that the durian harvest is not affected. At the same time, Newleaf is also always aware of the latest state of its durian trees synchronously by reading the data through an intelligent system.

MANUFACTURING AND PROCESSING

Newleaf imposes a stringent operation standard and quality control on each and every process.

DURIAN PULP

Apart from fresh whole durian, durian pulp is also in high demand, especially in the export markets. We select only the best quality fruits beginning from the processing stage. Each pulp is carefully inspected for any potential defects before being put through a hydrogen peroxide decontamination process and finally vacuum packed to preserve freshness.

NITROGEN FAST-FREEZE TECHNOLOGY 

The liquid nitrogen fast-freeze technology used ensures the preservation of up to 95% of the durian texture and taste. Nitrogen frozen durian can last for 18 months.

LOGISTIC AND TRANSPORTATION 

Logistics is an important element of a successful supply chain that helps increase the sales and profits of businesses that deal with the production, shipment, warehousing and delivery of products. Moreover, a reliable logistics service can boost a business’ value and help in maintaining a positive public image. In selecting our logistic partner, we choose DHL.

EXPLORE THE WORLD WITHOUT ANY FEAR

We continuously look at other markets we could tap into to increase reach and revenue. Our collaboration with DHL provides a logistics strategy to deliver our customers the right product, at the right quality, at the right price, at the right time, in the right place.

RETAIL AND EXPORT

Delivering fresh and great-tasting durians to our customers is our fundamental commitment. We love to see our customers’ smiling faces when they receive our products. We’re proud that our brand is trusted by customers as a quality brand of durians.

QUALITY BEGINS ON THE INSIDE

We strive to deliver fresher fruit, with the highest quality durian to the world. Our aim is to make Newleaf a proud Malaysian homegrown brand. By working with the most efficient and reliable logistic company in the world, we are able to deliver fresh durians directly to customers in Hong Kong and Singapore through customized doorstep delivery.

TRACTION
DEMAND FROM CHINA MARKET

In May 2019, China was finally approved to import durians directly from Malaysia. Durian ranks first among China's top 5 imported fresh fruits. From the perspective of the current consumer market, durian has huge space for development.

China's total durian import amount has risen a total of 20 times in 11 years, from US$ 140 million in 2010 to US $2.8 billion in 2020. We believe that in the next few years, as the supply of durians meets the demand gradually, durian will be the top imported fruit in China.

GLOBAL ATTENTION AND POTENTIAL GROWTH

As previously mentioned in the problem statement, Malaysian durians have garnered plenty of attention from international communities. Therefore, Malaysian durians have gained popularity and recognition globally.

As reported by CNN, an International media, Malaysian durian will become one of the major agricultural export products.

HIGH YEILDING CROP

Maybank said that with the rising of global demand for durians, the Malaysian plantation industry will no longer be dominated by palm oil, and durian plantations will be the new favourite of agriculture.

EDGE Financial Daily has also reported that the yield per acre of durian plantation can be up to eight times of palm oil, a potential benefit we should also consider.

CUSTOMERS

Durian Wholesalers, Manufacturers, Retailers, Exporters and Overseas Importers.

BUSINESS MODEL

Newleaf is responsible for developing and maintaining the farm operation. Durian trees take approximately 5-6 years to produce yield. A 6 to 10-year-old durian tree can produce 50 - 120 fruits annually. Neweleaf expects the plantation to be self-sustainable from year 6th onward, with projection yield of 20% to 35% per annum. As the durian trees grow older, the yield is expected to increase gradually.

MARKET

INSUFFICIENT SUPPLY OF DURIAN AND SURGE IN DURIAN FARM PRICE

The average farm price of Musang King has risen by 500 percent in 9 years, from RM9/kg in 2012 to RM 53/kg in 2021. Current data shows that China’s demand for Musang King Durian is much greater than Malaysia’s supply capacity.

COMPETITION

At present, Thailand is the largest exporting country of durians. In 2020, 620,000 metric tons of durians were exported from Thailand, which occupies 95% of the world's durian market.

The main export destination of Thailand durians is China. In 2018, China imported a total of US$ 2.8 billion worth of durians and became the largest durian importing country in the world. In addition, Hong Kong, Singapore, France, Canada, and Australia are also major durian importing countries.

One percent of the 1.4 billion Chinese population have eaten durians, 95% of which are from Thailand. China is still an underdeveloped baby market for durians. With the rising quality of life demands in China, The Musang King Durian has become a kind of premium fruit and widely loved by the Chinese. Now, Musang King Durian can be bought easily in first-tier cities and online stores in China.

FUNDING

VISION

As a Malaysia leading durian plantation and export company, Newleaf is involved in full spectrum of agribusiness value chain, from upstream to downstream activities.

Our mission is to produce quality durians and export Malaysia durians to the world, making newleaf a proud Malaysian brand. As a pioneer in durian plantation, we believe the growth in durian agribusiness is limitless.

INVESTORS

Previous Investment under Newleaf Eco Development Sdn Bhd - another subsidiary company of Newleaf Plantation Berhad
Round 1 raised RM920,000 via pitchIN in 2020
Round 2 raised RM1,330,000 via pitchIN in 2021

THE COMPANY

Date of incorporation: 12th January 2022

Registration number: 202201001552 (1447249-K)

Date of commencement of business: 12th January 2022

FOUNDERS

1. Kenny Wan- Managing Director

  • Banking & Finance graduate

  • International finance experience for over 15 years

  • Resource integration management skills and leadership skills are his keys to success

  • Aspires to create a complete agroecosystem, and to become the leader of this industry

  • Awarded “Overseas Chinese Role Model 2019” by CCTV, China

2. Kaeden Ho- Executive Director

  • A Bachelor of Psychology (Hons) graduate

  • Years of capital finance and estate management experience

  • Meticulous and extraordinary executive skills

  • Adept in standard operating procedure of every business section ranging from plantation, manufacturing, processing, export and retailing


3. Anson Lim- Executive Director

  • A Bachelor of Economics and Administration

  • Many years of experience in capital finance and private funding

  • Responsible for setting up the complete standard operating procedures in Newleaf

  • Focus on funding activities and leading Newleaf into the global market.

TEAM
PRESS

StarSMEBiz

https://www.thestar.com.my/business/smebiz/2019/11/18/newleaf-in-the-durian-boom

https://www.thestar.com.my/business/smebiz/2019/11/18/industry-needs-to-observe-good-practices-in-acquiring-and-managing-their-plantations

Oriental Daily

https://www.orientaldaily.com.my/news/features/2019/03/27/284371

Malay Mail

https://www.malaymail.com/news/money/2019/03/19/newleaf-seeks-to-tap-into-huge-china-demand-for-durians/1734163

搜狐

https://www.sohu.com/a/334730889_120089307

百度

http://baijiahao.baidu.com/s?id=1642276901795522197

网易

https://c.m.163.com/news/a/EMUJBJNN05456WGN.html

今日头条

https://www.toutiao.com/i6726715483812266509/

一点资讯

https://www.yidianzixun.com/article/0MykVZWt

DISCLAIMERS
  • No shares will be allotted or issued based on this document after six months from the closing of the offer period.
  • This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007.
  • This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.

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RISK WARNING


Equity Crowdfunding is risky. You are investing in early stage companies which may not do well and could even fail. You could lose part or all of your investment. You may not be able to sell your shares easily.

Investments are speculative and carry high risks. To decrease exposure, these types of investments should only be made as part of a diversified portfolio. Spread your risks and only invest money that you can afford to lose. pitchIN wants all investors to understand these risks and make careful investment decisions. You are also encouraged to seek independent advice.