ProperLy - Enhancing Resident Satisfaction & Building Stronger Communities




ProperLy offers end-to-end property, resident & community management applications for the property industry. 

ProperLy provides serverless cloud-based mobile software solutions with command center capabilities from where a property developer, building management company, resident association, or joint-management body steers its operations, staff, suppliers, residents, and other stakeholders.

ProperLy specializes in automated customer care and after-sales service process, leading to higher levels of resident satisfaction while incorporating branding & community-building opportunities for its clients.

In our next phase of development, we will introduce artificial intelligence (AI), deep learning & machine learning (DL& ML), and industry benchmarking functionalities.


The property industry has much to gain from better organized and automated customer care services.

Over the years we have identified a few key areas and a whole bunch of other after-sales and customer care opportunities where the property industry could benefit from.


By automating the key issues, and moving all actions, documents, pictures, videos, To-Do lists, and communication to mobile devices, there is a world of efficiency to be gained.

Providing building users with one single application where they can communicate with the building management, and 3rd party service providers will increase the user experience of the building users. Whether that’s an office building, a shopping center, a government or sports complex, or the house they live in.

Happy users of buildings automatically become ambassadors for the services provided.

This will lead to additional marketing and sales opportunities.


The ProperLy MVP consists of a Command Center Dashboard and a Residents Mobile App. The MVP so far was self-funded, and we are ready for the next stage of our development.

The next stage of our development will offer a mobile application for all professional users (supervisors, contractors and 3rd party service providers). Further, will we add layers of artificial intelligence from where we will create feedback loops for the client, and offer industry benchmarking tools. Additionally, we will extend new modules offered to the residents and building users.


Since 2017 we have been handling one large client which gave us the opportunity to build the software application as it is today while handling their complete customer care center, and all their maintenance management teams.

We are currently in discussion with some larger players within the Malaysian market and have some interest from Indonesia, Singapore, and Mexico.


In principle, we offer a B2B business model, with some B2C end-user products, in order to enhance overall services for our clients in the property industry.

We provide full in-house training for all our clients and listen carefully to their needs, which could lead to global improvements or client-based customizations of the software applications.


Our business model is straightforward a SaaS subscription model, with a clear pricing structure in three levels, Basic, Advanced, and Premium.

Within the advanced & premium models we allow for customizations, in-app 3rd party advertising shared revenues, industry benchmarking, and call center services.


Our primary markets would be in Asia, mainly Malaysia, Singapore, Indonesia, and Thailand at first, however, we do not shy away from venturing further abroad. We are firm believers to get our own backyard onboarded first.

Compared to other parts of the world, the Asian property market is still steadfast growing and offers tons of opportunities.


There are a variety of competitors in the market, however, we see that they are mainly resident-oriented, and solving issues for residents. We are property-industry focussed, and attack the market from a different angle.

We are confident that our knowledge of the internal workings of the property & construction industry, including its underlying issues and challenges, gives us the edge to take on our competitors.

We also see that our competitors are not really striking partnerships with industry-related solution providers. We encourage partnerships with service providers, opening more doors together.


We have partnered with a Malaysian payment gateway service provider, serving various countries in Asia, and we got approval from Bank Negara in Malaysia to provide online payments on our platforms. 

SalesCandy "close more sales" - delivers our leadgen capacity.

We are on the brink of striking a partnership with an international city-planning software & dogital twinning company.

Further, are we extending our advisory team with a sustainability specialist in order to help our clients with their UNESG goals, and we are in discussion with various other 3rd party service providers, to enhance our overall services package.

Our technology runs completely on AWS.

Our MSC status application under MDEC is currently pending. 


So far ProperLy has self-funded the Property Developer Command Center & Dashboard, and the Resident Mobile Application MVP’s. Now it's time to open our first round of funding for interested investors that help us grow together.

The funds will be used to ramp up our tech developments, improve our back-office, and roll out a more extensive marketing campaign.

We believe firmly that our product will add value to the international market.


Our vision is to provide Property Developers and Building Managers with state-of-the-art digital technology in order to reach higher levels of Resident Satisfaction while getting them ready for the future of building tech.


So far the company has been self-funded. Recently we have added 2 new shareholders both with an incredible network of potential investors. The funding round with Pitchin’ is our very first attempt to open our company for additional funding, in order to finance the next steps on our development and international growth ladder.


Francis L. Amptmeijer
CEO & Founder

Frank is Dutch and has been heading the company since the incorporation in 2014. He is a certified micro-electronics engineer and a serial entrepreneur in the IT business since 1996. He has accumulated a trustworthy and skilled group of team members around him, to assist him in his vision forward. As a Malaysian PR applicant, his long-term vision is Asia-based.

Frank has been a moderator since 2017 for various property, building, proptech & maintenance conferences, through which he has built a friendly network of specialists and potential clients.


Saiful Bahri Bin Samuel
Executive Director

Saiful graduated in accounting from the UK and started his career in financial management and administration in oil palm plantations and the private sector for 12 years. He heads his own companies in real estate and mining for the last 15 years and specializes in project management and project consultancy for others.

Ng Kean Lu
Corporate Finance

Kean has been an RHB remisier for the last 20 years. At RHB he deals with equities and derivatives. Before RHB he started his career with the OSK Investment Bank, raising capital for the group. A company where he still holds warm contacts. Further, does he have stakes in property developers and F&B outlets. Kean has built a strong network of avid investors around him.

Rizwan Ahmad
Tech Lead

Riz has worked for the company since 2019 and brought us the technical framework the MVPs are built on a solid foundation of microservices upon which we can extend. Rizwan recently moved to Pakistan from where he can tap into an extensive number of IT specialists.

Cheah Yew Chuan
Sales Lead

Nyx has 20+ years of experience in both the sales and marketing field of tech-related and online businesses. He graduated in Information Technology, and has gained a multitude of industry certificates, and had a successful career with Intel. He is ready and motivated to make ProperLy an international success.

Matthias Gelber
ESG Advisory

Matthias Gelber is currently the director of Sustainability at GSX Exchange and is the ESG advisor for the Philippines Stock Exchange. He was voted "Greenest Person on the planet" in 2008 and has given eco and sustainability talks in 42 countries. His interest to make this planet a better place never stops. Matthias assists us and our clients in onboarding their UNESG goals.


We have not done much in the press yet, as we wanted our MVP to be ready so that we did not just build our story on words, but are able to show a working product to our clients and investors.

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