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SILENTMODE

Leading Retail Tech Innovation

SUMMARY VIDEO

COMPANY DETAILS

SUMMARY

Silentmode Sdn. Bhd. is a Malaysian technology company that provides organisations with cloud-based software as a service solution.

Slurp!, a point-of-sale system with an emphasis on food and beverage, was our first product to hit the market in 2014.

SInce 2018, Silentmode has been working on developing Fuel Retail solutions that can handle and process hundreds of millions of transactions per month with ease. 

To date, over 800 Petronas fuel stations in Malaysia are now powered by our Slurp! Fuel Retail system.

We're excited to be working in the retail tech industry since there's so many more innovations we can bring to the table.

Our excellent technological background and managerial team have helped us grow into a profitable founder-run business with RM 5.9 million in revenue in 2020.

Despite being located in Malaysia, we have a strong desire and aspiration to grow our regional and international footprint.

PROBLEM

There are numerous concerns and challenges in the fuel retail market right now, but they are all primarily focused on three fundamental issues that our enterprise grade point-of-sale system are able to address:

Expensive Hardware : Slurp's POS system is compatible for both iOS and Android, making it cost-effective while delivering great performance, scalability, and security.

High Support Cost : Up to 99.7% of issues may be addressed online, without the need for an on-site visit, thanks to our Preventive Maintenance Technology.

Delivering New & Greater Customer Experience:  Legacy solution makes integration with new API and IoT solutions is inefficient and costly. Slurp!’s modern API features enable various integration simple and cost-effective. 

SOLUTION

By developing innovative solutions, Silentmode are able to simplify and streamline the numerous moving elements of a business and allows owners to:

  • Increase sales & profit margin.

  • Minimize stock wastage.

  • Build better customer relation through analytics and loyalty program.

  • Increase efficiency & ease of business operations and flow.

  • Multiple outlet management - able to set prices, employee access, manage stock movement and inventory & analyse sales data across multiple outline online with just a single account.

 

PRODUCT

Slurp!  Point-of-Sales for F&B Business

Silentmode launched our first product in 2014. To date, currently over 3,000 SMEs in Malaysia, Singapore, and the Philippines have embraced this solution.

Slurp! Point-of-Sales for Fuel Retail & Retail Business

Petronas is presently using this solution, which was first developed in 2018. It is one of the first tablet-based, cloud-based fuel retail solutions in the fuel retail industry.

GetOrders Online Ordering Platform

As part of our initiative and commitment to assist our Slurp! merchants during the COVID-19 outbreak, we introduced GetOrders, a web based online ordering platform without paying large commissions to third-party online delivery platforms.

FEATURES

SOLUTION ARCHITECTURE

TRACTION

Silentmode is in the midst of a rapid expansion. Every year, our revenue grows by about 100%, and our user base grows at the same rate.

 

 

 

 

CUSTOMERS

BUSINESS MODEL

Silentmode was Malaysia's first cloud-based POS system, providing us a competitive advantage. We recently became Malaysia's first and only POS system to be utilised in fuel retail outlets. Our enterprise solution can easily process over RM 1 billion in transactions each month.

Silentmode has 3 revenue streams:

MARKET SHARE

Mobile POS is anticipated to grow by double digits, reducing the market share of traditional point-of-sale systems. Traditional POS is now the most used POS system in the world, with a market share of 64 percent. The Mobile POS category, on the other hand, is on the increase, with a CAGR of 12.8% projected from 2020 to 2027, surpassing the total POS market's 7.5%.

As a result, in the next years, Mobile POS is projected to overtake Traditional POS. The low installation cost, device accessibility, and the ability to rent Mobile POS on a monthly basis for small and medium enterprises are all elements driving up consumer demand for Mobile POS.

Furthermore, the ever-changing customer preferences, increasing debit/credit card transactions, and advanced data analytics are likely to drive demand for Mobile POS.

Global Market

In 2018, retail sales worldwide were USD23.6 trillion. Due to the COVID-19 pandemic, sales are anticipated to drop by 5.7 percent in 2020. It is predicted to rise up in the following year, reaching USD26.7 trillion by 2022, representing a moderate CAGR of 3.1 percent from 2018 to 2022.

Malaysia

Malaysia's retail trade industry generated RM460 billion in sales in 2018, growing with a 5-year CAGR of 10.5%.

Global Market

The performance of the Oil & Gas sector has been impacted by recent oversupply and the impact of the COVID-19 pandemic. Due to the pandemic, worldwide oil consumption is anticipated to fall in 2020 for the first time since the global crisis of 2009.

Despite the grim outlook, the oil and gas industry might be considered recession-proof; there are over 1 billion vehicles on the road worldwide, and nearly all of them require fuel to function. Electric cars account for barely 1% of total vehicle sales and are unlikely to have a significant impact in the near future due to their high cost and lack of charging infrastructure.

As a result, the industry is expected to pick up again, as there will still be demand for fuel for daily transportation activities.

Global Market

From 2018 to 2019, the industry expanded by 6% to USD3.6 trillion. The Asia Pacific region accounted for the majority of the market (46%), followed by the United States (24%). However, owing to the economic downturn induced by the COVID-19 pandemic, a 2.9% drop is predicted in 2020. Nonetheless, the industry is expected to rebound and increase at an annual rate of 8% from 2021 to 2023, reaching USD4.3 trillion.

Malaysia

Between 2010 and 2017, the F&B services industry had an outstanding revenue CAGR of 12.1%.

COMPETITION

In Malaysia, there are around 30 POS System Providers. Our strength and advantage has been our concentration on both the F&B and Fuel Retail verticals.

FUNDING

We are now aiming to raise RM3.5 Million from investors. The funds raised will be used to the following purposes:

 

VISION

It all began with a desire to provide merchants with the greatest retail technology available. We've begun with Slurp! For the time being, we plan to improve our product offerings in the F&B and Fuel Retail segments.

FOUNDERS

Silentmode was created by three founders with extensive product, UI/UX, and technical expertise. That differentiates us in terms of our ability to create outstanding products.

Reza Razali  |  CEO & Co-Founder

Reza is a finance graduate from the University of Oklahoma and has extensive IT experience in the United States, Singapore, Brunei, and Japan. Reza is an avid Chelsea fan and a die-hard Apple devotee who also invests in a variety of other start-ups.

Calvin Tam  |  CTO & Co-Founder

A technologist who has won several awards. Calvin was recruited as an App Developer for the first time when he was 17 years old. Calvin's technological vision has allowed Slurp! to establish a robust tech foundation that allows us to service SMEs as well as major multinational corporations.

Zara Aida  |  Co-Founder & Director

Zara is the current CEO of Terato Tech Sdn Bhd. Terato Tech is a multi-award winning app developer company who has partnered with clients such as Air Selangor, Dominos Pizza, KWAP, LTAT, and CIMB Bank.

TEAM LEADERS

Noorzaini Ilhami |  Lead Developer

Ilhami has extensive expertise in DevOps, VueJS, Java, PHP, NodeJS, NestJS, Bootstrap, AWS, and DigitalOcean, as well as system architecture, development, and server administration. He began his career at Petronas before joining Terato in 2014 as a core developer for prestigious customers such New Straits Time and CIMB. His interests include future tech breakthroughs and producing Android and Windows apps like Waktu Solat Malaysia.

Muhammad Shukri |  Project Manager

Shukri has extensive experience in IT project management, quality assurance, and customer service expertise. He is a great asset in streamlining project operations and enhancing project procedures. The Slurp! Fuel Retail project with Petronas Dagangan was completed in just under 7 months under his supervision.Shukri is also a certified Software Tester.

Mohd Izzat Shahmi | Operations Manager

Izzat specialises in corporate operations, projects, tenders, procurement, and finance management.  His background is in Law and Commerce.

 


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29
JUN

How Malaysia nurtured Slurp and why the company is ready to take on the region

3 months ago by Reza Fahmi bin Razali
draft

Revolutionising the F&B industry through Slurp!

One particular stand-out homegrown startup is Slurp!, a company whose main objective is to deliver cloud-based point-of-sale (POS) system solutions for food and beverage retailers across Malaysia.

Read more at: https://e27.co/how-malaysia-nurtured-slurp-and-why-the-company-is-ready-to-take-on-the-region-20210629/

28
JUN

Money: Slurp! Seeking to Raise RM3.5M 

3 months ago by Reza Fahmi bin Razali
draft

Malaysia’s emerging retail-tech brand Slurp! Point-of-Sales (POS) is seeking to raise RM3.5 million funds through the pitchIN equity crowdfunding platform. 
Slurp! plans to allocate the funds into three business areas — approximately RM1.8 million for managing human capital, RM1.5 million to support its market expansion plan within Malaysia and into Southeast Asia and the United States, and the remaining on product research and development.

Read more at: https://dailystraits.com/2021/06/25/news-in-brief-4/

24
JUN

Retail-Tech Brand, Slurp! Seeks To Raise RM3.5 Million Through pitchIN

3 months ago by Reza Fahmi bin Razali
draft

Retail-tech brand Slurp! Point-of-Sales (POS) is seeking to raise a target amount of RM3.5 million funds through the pitchIN equity crowdfunding (ECF) platform.

Slurp! plans to allocate the funds into three business areas — approximately RM1.8 million for managing human capital, RM1.5 million to support its market expansion plan within Malaysia and into Southeast Asia and the United States, and the remaining on product research and development. Read more at

Baca lebih lanjut di: https://www.businesstoday.com.my/2021/06/24/retail-tech-brand-slurp-seeks-to-raise-rm3-5-million-through-pitchin/

24
JUN

Slurp! sasar RM 3.5 Juta melalui Pendanaan Awam Ekuiti pitchIN

3 months ago by Reza Fahmi bin Razali
draft

KUALA LUMPUR 24 Jun - Jenama teknologi runcit tempatan, Slurp! Point of Sales hari ini mengumumkan mahu mengumpul dana dengan jumlah sasaran RM 3.5 Juta melalui platform pendanaan awam ekuiti (ECF) pitchIN.

Baca lebih lanjut di: https://dagangnews.com/slurp-sasar-rm35-juta-melalui-pendanaan-awam-ekuiti-pitchin-6813

28
JUN

Slurp! Mahu Kumpul Dana RM3.5 Juta melalui Pendanaan Awam Ekuiti pitchIN

3 months ago by Reza Fahmi bin Razali
draft

Kuala Lumpur, 24 Jun 2021 — Jenama teknologi runcit tempatan, Slurp! Point-of-Sales (POS) hari ini mengumumkan mahu mengumpul dana dengan jumlah sasaran RM3.5 juta melalui platform pendanaan awam ekuiti (ECF) pitchIN. Slurp! berancang untuk mengagihkan dana tersebut kepada tiga bidang perniagaan – kira-kira RM1.8 juta untuk pengurusan sumber manusia, RM1.5 juta untuk menyokong rancangan peluasan pasarannya di dalam Malaysia dan ke Asia Tenggara dan Amerika Syarikat, dan selebihnya untuk penyelidikan dan pembangunan produk.

Baca lebih lanjut di: https://smeniaga.com/2021/06/slurp-mahu-kumpul-dana-rm3-5-juta-melalui-pendanaan-awam-ekuiti-pitchin/



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