We believe that beauty and science are the perfect match and solution for effective cosmetic products by resolving beauty issues in a safe and secure manner.
At Alana Revive we aim to create job & business opportunities through a unique B2C, B2B & O2O Distribution Channels that will ultimately help create more wealth that is inclusive and sustainable for all stakeholders.
Disjointed economic policy has proven not to paper over the cracks
Plus the global pandemic has shown how fragile our economic system is.
This is ever more true when the Malaysian economy has dipped to -17.2%. Full GDP growth for 2020 was recorded to be at -5.6% compared to 4.4% in 2019.
In the skincare industry, there are three main problems faced as follows:
Product Development – Identifying the right product & market fit is always a challenge especially when the market is saturated with way too many “Me Too” products.
Brand Development - To grow a business with recurring income is critical for the sustainability and continuos growth of a business. Brand development is key to ensure that this is achieved.
Business Growth – It is easy to start a business but challenging to scale the growth of a business with issues such as product delivery, brand promise, and customer satisfaction faced.
Intense Market Penetration & Focused Brand Development - To Grow We’re Going Direct to Market.
We are leveraging on Digital Marketing campaigns to generate targeted leads and build Alana Revive Brand Presence for the targeted market segment.
Borderless Access to Key Markets
Direct Accessibility to Customers We are relying on Digital Technology. Alana does not depend solely on a physical location or a store. Alana’s customers database are generated via Digital Marketing Campaigns. This database is captured into our sales funneling system where our
Customer Service & Sales Teams will be in touch directly with our targeted leads via tele-marketing, mobile communication marketing (Whatsapp & Telegram Channels) & Social Media Marketing (FB, Instagram & TikTok). Its direct, transparent, clean and efficient. Alana is also in the
midst of enhancing its website that will direct all generated leads and potential customers to purchase directly on its proprietary website.
Enhancing Market Reach – Partnering with Authorised Resellers.
We have appointed a few Authorised Resellers and are planning to continue to grow through strategic engagements through beauty & wellness centers, online platforms, retail stores and other channels nation wide to easily and effectively market our Alana
products to make sure it is readily accessible to our customers.
The 360° promise of inner and outer beautiful & healthy skin
The Golden Secret - Colloidal Gold/ Nanogold (AuNPs)
The Golden Secret:
- Brightening, radiant, soft to feel & smooth to touch.
- Enhance elastin and collagen.
- Reduces fine lines and wrinkles.
- Improves the firmness and elasticity of the skin.
- Maintains skin youthful appearance.
Outer skincare health: Gold Silver, Facial Water and Cleanser
Inner skincare health: Antioxidants & Detox Supplements
Alana has successfully grown it’s community through various marketing channels, including through brand ambassadors, namely Shiha Zikir who has 1.2m followers via social media for the first 3 months since its inception.
Alana aims to target men and women looking to improve themselves inside and out. Alana sales & marketing team will be executing Alana’s Total Integrated Marketing Communication Plan to increase market reach.
Below is an illustration on how Alana will execute our customer acquisition plan to reach the ideal customers.
Alana, through the current Alana Revive Malaysia presence, aims to sell direct to customers (B2C) through its extensive Digital Marketing Campaigns and also strategic partnerships such as with Dreamtalents Media Sdn Bhd.
Following the equity crowd funding round, Alana will initiate the wholesalers market to switch on the secondary revenue stream (B2B).
In the future, Alana aims to expand to the Indonesian market with the B2C and B2B model leveraging on its O2O business model.
The Malaysian skin care products market size was valued at RM3.36 billion in 2019, and is expected to garner RM5.38 billion by 2027, registering a CAGR of 8.1% from 2021 to 2027.
The Indonesia skin care products market size was valued at RM40.77 billion in 2019, and is expected to garner RM61.48 billion by 2027, registering a CAGR of 7.5% from 2021 to 2027.
Alana has aimed to capture RM4.17 million after 1 year of operation.
Alana’s founders have a significant network in Indonesia and have identified relevant partners to facilitate growth in this market.
There are various local competitors in this industry such as Rania Gold which is their closest local competitor in Malaysia.
Alana’s key unique proposition lies in the Real Gold Proven skincare technology (Colloidal Gold/ Nano Gold)
The higher than normal gold content in each product enables the viability of the product proven by positive customer testimonials
Alana’s product quality is head and shoulders above their competition.
Alana aims to raise RM2 million.
The funds raised will be used for the growth and expansion of the business. This will be done through a total integrated marketing and sales partnerships with the intention to increase customer engagement through the acquisition of key community segments.
And part of Alana’s drive is to strengthen its digital infrastructure and introduce more new products that will promote both internal and external beauty management. An allocation for this focus has also been considered to allow for future growth and improvement.
Alana has been self-funded by the founders of the business so far and this is the first fund raising exercise.
Goh Chea Hoay (Sharon)
Sharon Goh (38 years old) is a passionate and committed Malaysian entrepreneur with a strong interest in skincare with a focus on commercialising of inside and out skincare related to skin health. She has various experiences in sales and has lead teams to deliver on targets. She was the Development Director for GCH Holding Sdn Bhd.
Chang Tiam Hock (Vincent)
Vincent Chang (50 years old) has over 30 years of experience in business across various industries and has experience with business listing on the ACE Market, NSX Australia, and OTC USA.
Below are our core management team.
- No shares will be allotted or issued based on this document after six months from the closing of the offer period.
- This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007.
- This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.
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