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ALANA REVIVE

We believe that beauty and science are the perfect match and solution for effective cosmetic products by resolving beauty issues in a safe and secure manner.

SUMMARY VIDEO

COMPANY DETAILS

SUMMARY

Alana Revive (Alana) aims to deliver job opportunities through a unique network business opportunity. Alana believes to gain financial independence, promoting employment does not offer a long-term answer. Alana’s vision is to help aspiring business owners penetrate the multi-billion dollar skincare industry.

Disclaimer

  • “No shares will be allotted or issued based on this document after six months from the closing of the offer period.”
  • “This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007.”
  • “This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.”
PROBLEM

Disjointed economic policy has proven not to paper over the cracks. Plus the global pandemic has shown how fragile our economic system is. This is ever more true when the Malaysian economy has dipped to -17.2%. Full GDP growth for 2020 was recorded to be at -5.6% compared to 4.4% in 2019.

In the skincare industry, there are three main problems faced as follows:

  1. Growth - Taking a business from idea to execution is challenging
  2. Distribution - Scaling a business is difficult with issues such as product delivery, brand promise, and customer satisfaction faced.
  3. Demand - Starting any business takes time and creating or finding demand is very challenging.
SOLUTION

Entrepreneurship Enablement - To Grow We’re Making Adoption Easier. We’re helping budding entrepreneurs to start with little Capital. Also otherwise commonly known on the streets as “Modal”. Making the onboarding process frictionless.

Borderless Access to Key Markets - To Quickly Distribute We’re Relying On Technology. Alana does not depend on a physical location or a store. Your customers purchase directly from the official Alana online store. It’s transparent, clean and efficient.

Eliminating Entrepreneurs’ Number 1 Problem, Marketing - Enabling Network Marketing We have enabled a community of at least 1.5 million people and will continue to grow strategic engagements to deliver our entrepreneurs the necessary engagement tools to easily and effectively market products.

PRODUCT

The 360° promise of inner and outer beautiful & healthy skin. The Golden Secret lies in the Colloidal Gold/ Nanogold (AuNPs) we have in our products.

This Golden Secret:

  • Brightening, radiant, soft to feel & smooth to touch.
  • Enhance elastin and collagen.
  • Reduces fine lines and wrinkles.
  • Improves the firmness and elasticity of the skin.
  • Maintains skin youthful appearance.
Our current product line includes:

  1. Outer skincare health:
    • Gold Silver, Facial Water and Cleanser
  2. Inner skincare health
    • Antioxidants & Detox Supplements
TRACTION 

Alana has successfully grown its community through various marketing channels, including through brand ambassadors, namely Shiha Zikir who has 1.2m followers via social media.

CUSTOMERS

Alana aims to target men and women looking to improve their skin health inside and out.  Alana agents will target to recruit agents and sales leaders to increase market reach. Below is an illustration of how Alana will execute our customer acquisition plan to reach the ideal customers.

BUSINESS MODEL

Alana, through the current Alana Revive Malaysia presence, aims to sell direct to customers (B2C) through the extensive agent network and also strategic partnerships. Following the equity crowdfunding round, Alana will initiate the wholesalers market to switch on the secondary revenue stream (B2B). In the future, Alana aims to expand to the Indonesian market with the B2C and B2B models.

Disclaimer:

  • Alana Revive Sdn Bhd is not part of a group and/or shareholding structure that involves a holding or is a subsidiary of a separate entity.
  • The Company does not require a license from the KKM Ministry to operate its business.
MARKET

The Malaysian skincare products market size was valued at RM3.36 billion in 2019 and is expected to garner RM5.38 billion by 2027, registering a CAGR of 8.1% from 2021 to 2027. The Indonesia skincare products market size was valued at RM40.77 billion in 2019 and is expected to garner RM61.48 billion by 2027, registering a CAGR of 7.5% from 2021 to 2027. Alana aims to capture RM4.17 million after 1 year of operation.

Alana’s founders have a significant network in Indonesia and have identified relevant partners to facilitate growth in this market.

COMPETITION

There are various local competitors in this industry such as Rania Gold which is their closest local competitor in Malaysia. Alana’s key unique proposition lies in the Real Gold Proven skincare technology (Colloidal Gold/ Nano Gold). The higher than normal gold content in each product enables the viability of the product proven by positive customer testimonials. Alana’s product quality is head and shoulders above their competition.

FUNDING

Alana aims to raise RM3 million. 

The funds raised will be used for the growth and expansion of the business. This will be done through marketing and sales partnerships with the intention to increase customer engagement through the acquisition of key community segments.

And part of Alana’s drive is to strengthen its digital infrastructure and introduce more new products that will promote both internal and external beauty management. An allocation for this focus has also been considered to allow for future growth and improvement.

VISION

Alana’s vision is to help aspiring business owners penetrate the multi-billion dollar skincare industry. They are planning to achieve this by setting clear execution targets for their distribution timeline, as below.

INVESTORS

Alana has been self-funded by the founders of the business so far and this is the first fundraising exercise.

FOUNDERS

Goh Chea Hoay (Sharon)

Sharon Goh (38 years old) is a passionate and committed Malaysian entrepreneur with a strong interest in skincare with a focus on commercialising of inside and out skincare related to skin health. She has various experiences in sales and has lead teams to deliver on targets. She was the Development Director for GCH Holding Sdn Bhd.

Disclaimer: Sharon, as an acting director does not have circumstances that prevent or can be perceived to prevent the management, directors and promoters of the company from performing their obligations for the benefit of the company.

Chang Tiam Hock (Vincent)

Vincent Chang (50 years old) is a Malaysian businessman. He is a shareholder of Double Tree Hilton (Penang) with over 30 years of experience in business across various industries and has experience with business listing on the ACE Market, NSX Australia, and OTC USA.

Disclaimer: Vincent, as an acting director does not have circumstances that prevent or can be perceived to prevent the management, directors and promoters of the company from performing their obligations for the benefit of the company.

TEAM

Below are our core management team.

Why Invest in Alana Revive?

DISCLAIMERS

“No shares will be allotted or issued based on this document after six months from the closing of the offer period.”

“This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007.”

“This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.”

 

 

 

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RISK WARNING


Equity Crowdfunding is risky. You are investing in early stage companies which may not do well and could even fail. You could lose part or all of your investment. You may not be able to sell your shares easily.

Investments are speculative and carry high risks. To decrease exposure, these types of investments should only be made as part of a diversified portfolio. Spread your risks and only invest money that you can afford to lose. pitchIN wants all investors to understand these risks and make careful investment decisions. You are also encouraged to seek independent advice.