Advancing Behavioural Analytic Technology




Global Psytech Sdn. Bhd. (GPSB) is a data tech company that specializes in behavioural and data analytic solutions. It produces cutting-edge data tech solutions by integrating multiple scientific disciplines, including artificial intelligence, machine learning, behavioural science, statistics, and psychometrics. Its current analytic solutions can be divided into 3 categories namely Fintech Analytic, Talent Analytics and Wellbeing Analytics. Its  solutions provide comprehensive information to individuals about their behavioural inclinations and areas of strength, as well as gaps they may wish to work on and risks they may have to confront. GPSB team consists of experts with world-class experience in providing scalable and innovative behavioural solutions in various industries.

1) Malaysian Landscape

2) Global Landscape


Our solutions range from talent analytics, alternative financial risk predictions to wellbeing analytics.

  • Talent Analytics provide guidance in identifying and cultivating one’s unique combination of talents. We incorporate individual integrity, personality assessment, and performance analytics to maximise workforce efficiency in the Fourth Industrial Revolution and organizational ethical conduct/productivity. We also provide employers data-based decisions that fulfill the need of the Malaysia’s Corporate Liability Act 2020 where individual’s work ethics and organizational integrity are taken into consideration. The dashboard monitoring enables gap analysis and analytics of behavioural change, to further address the needs for workforce development.

  • Fintech Analytics provide an alternative credit risk assessment tools and solutions that combine behavioural data and other potential sources of information using AI and Machine Learning that can be especially helpful to those without a traditional credit record. This solution is beneficial to financial institutions, licensed lenders, insurance and leasing firms.

  • Wellbeing Analytics offer insights into mental health and relationships. Our solutions address the psychological needs of individuals in terms of analysis of individual’s mental health, needs for remote working, change management, collaboration, and teamwork which have become crucial especially in times of pandemic.


Fintech Analytics

Our flagship product is General Financial Insights (GFI), an alternative credit risk assessment system that uses advanced AI algorithms to speed up lending decisions for all type of financing. GFI is designed for financial institutions that provides loans as a service. It applies behavioural and data sciences including artificial intelligence and machine learning to estimate the risk that an individual will default on a loan. GFI results can be used by lenders to make better decisions about whether to grant loans to prospective borrowers. GFI collects predictive data about borrowers that are not likely to be otherwise available to lenders.

Talent Analytics

Talent Analytic solutions provide a macro view of the workforce. It enables data-backed decisions and strategic business objectives. It can help to optimise procedures and initiatives in talent acquisition and talent management. The solutions can be used for multiple purposes including recruitment, development, and placement. Our talent analytic solutions include educational and entrepreneur analytics. They are innovative data-driven solutions designed to grow and develop individuals who are future-ready, agile, and resilient. It is designed to transform the future landscape, and to gear up for next generation with essential upskilling opportunities through scientific approaches.

Wellbeing Analytics

Wellbeing Analytics provide insights into human attraction and wellbeing using real-time, personalised, and detailed personality preference data. Its solutions include intelligent profile matching using cutting-edge technologies for personality-based matching, and compatibility prediction analytics using data science along with psychometric algorithms and techniques. Wellbeing Analytics can also help to

1) promote relationship wellbeing through interventions and encouraging relationship best practices; and

2) keep employees invested both implicitly and explicitly through employee engagement programmes.

  • Since entering the market in 2018, our traction has steadily increased.

  • To-date, GPSB’s solutions have been used by more than 30 organisations to transform their existing workforce and customer database via advanced analytics. Our clients range from government agencies, financial institutions to private entities. 

  • For B2B market segment, we have been using Direct-to-customer and reselling approaches. Our B2B customers consist of government bodies, financial institutions, and private entities. 

  • We plan to expand to B2C market by early next year.

  • We offer our products via subscription/licensing fee, pay per use, white labelling and outright purchase.  

  • Training and consultation as well as development are also our source of revenue.


Credit Scoring

USD 15 Billion at a CAGR of 5% for year 2020 to 2027

Assessment Services

USD 6.47 Billion at a CAGR of 7.2% for year 2020 to 2027

Personality Assessment

USD 22.56 Billion at a CAGR of 12.8% for year 2020 to 2027


USD 12.37 Billion at a CAGR of 14.8% for a year 2020 to 2027

  • To the best of our knowledge, we are the only local company in Malaysia that provides such behavioural analytic products that have been tailored to local cultures, norms and values. We have in-house world-class behavioural  analytic experts.

  • The team also consists of experts with experience providing scalable and innovative solutions. We are also the industry pioneer in developing alternative credit risk assessment using psychometric data in Malaysia. Our solutions are tailored to local culture, norms and values, which make them unique and distinguished solutions for Malaysians.


  • Our Vision is to become a world-class provider of cutting-edge data analytic solutions and a global leader in behavioural and data science technologies.

  • Our Mission is to provide high-quality, innovative analytic solutions to clients in various industries in Malaysia and globally.


Dr. Haniza Yon is the founder and CEO of Global Psytech. She is the country’s foremost psychometrician and during her Directorship of the MIMOS Psychometrics/Cognitive Analytics Lab, she successfully led a multidisciplinary team that developed various commercial psychometric products including platforms. She has been working in psychometrics for more than 25 years, including as a psychometrician at Educational Testing Service (ETS), Princeton, New Jersey, as a Vice President at IKS, Illinois, USA and as a Principal Researcher in the Artificial Intelligence Lab and a Director of the Psychometrics and Cognitive Analytics Labs at MIMOS Berhad, Malaysia. She received her PhD in Measurement and Quantitative Methods from Michigan State University, USA and currently serving as an Adjunct Professor at School of Economics, Finance and Banking, UUM and as an advisor to the Laboratory for Statistics and Computation, ISLA, Portugal. She was the founding President of the Malaysian Psychometrics Association (MPA) and is currently serving her ninth presidential term. She had also previously served as an adjunct fellow at School of Quantitative Sciences, UUM, the Educational Research Lab, UPSI, and as a research fellow at the Psychometrics Centre, Cambridge University, UK.

1) Nur Ayu Binti Johar - Head of Business Operations
  • Nur Ayu has more than 10 years of experience as a measurement specialist.  She was previously the Head of Latent Modelling Unit at MIMOS Berhad.

  • She is currently completing her PhD in Education. She obtained her B. Ed. (Mathematics) from USM and her M.Ed. (Measurement & Evaluation) from UKM. She was previously the Head of Latent Modelling Unit at MIMOS Berhad.

2) Kok Mun Yee – Head of Behavioral Insights
  • Kok Mun Yee is an industrial organisational psychologist with over 10 years of experience in test development. She holds a Bachelor’s degree in Psychology from HELP University and an MSc in Management Psychology from the University of Nottingham Malaysia. She was the Head of the Psychological Testing Unit at MIMOS Berhad.

3) Amrit Lakra – Head of IT
  • He has more than 10 years of working experience as a full stack Developer & software designer, having extensive experience in development, design, implementation and maintenance of applications based on JavaJEE, JavaScript, Unity 3d and related technologies with primary focus on multiplatform enterprise web-based application.

4) Mohamad Syazwan Bin Hamzah – Head of HR & Accounting
  • He has 6 years of working experience in accounting, auditing, taxation and HR. He obtained his degree from UNITEN. 
5) Dr. Rense Lange – Chief Data Scientist
  • He obtained his Doctorate in Psychology and a Master’s Degree in Computer Science from the University of Illinois at Urbana-Champaign, USA. He has published over 100 refereed papers, books, and book chapters in the areas of psychology, artificial intelligence (data mining and crowd sourcing), computer science, econometrics, education, hospitality, medicine, psychiatry, and psychometrics. He is a visiting scientist at international research centres in Asia, Europe, and the USA. His work focuses on process data mining, crowd sourcing and modelling. Since 2003 he has been involved with online social media companies in the USA, Canada, and China.

6) Jeff Liew – Financial Innovation Adviser
  • Jeff is responsible for product development and client services innovation. He has deep knowledge of MSME financing and has worked on various models targeting micro and small entrepreneurs. He is a development practitioner with over 25 years of international experience - with the last 9 years managing a USD 65 million innovation fund for developing mass market digital financial products and channels in the Asia and Pacific region for the UN Capital Development Fund. Partners that he has worked with included ANZ Bank, Vodafone, Digicel, Westpac Bank, Bank of South Pacific, Fiji National Provident Fund and other non-bank financial service providers. He has also worked in the regulatory space in helping central banks set up regulatory sandboxes to catalyse digital financial services. He has an MA in development economics from Otago University in New Zealand. 

7) Shahrizan Abd Latif – Chief Financial Officer
  • He started his career as an auditor with PriceWaterhouseCoopers. More than a decade experience as an entrepreneur in the education, skills and technology sector. He is a former Head of Education for pitchIN Crowdfunding, Ongoing engagement with WatchTower & Friends Accelerator.

  • No shares will be allotted or issued based on this document after six months from the closing of the offer period.
  • This issue, offer or invitation for the offering is a proposal not requiring authorisation of the Securities Commission under section 212(8) of the CMSA 2007.
  • This document has not been reviewed by the Securities Commission Malaysia. The Securities Commission does not recommend nor assumes responsibility for any information including any statement, opinion or report disclosed in relation to this fund raising exercise and makes no representation as to its accuracy or completeness. The Securities Commission expressly disclaims any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the information disclosed.

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