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NEWLEAF ECO DEVELOPMENT

You know what they say? Malaysia’s best durian, or something like that.

SUMMARY VIDEO

COMPANY DETAILS

SUMMARY

NEWLEAF is Malaysia’s leading durian plantation company started by a group of professionals with extensive experience in agribusiness and plantation management. From plantation and processing to export and international trade, we have a complete agri-value chain in the durian industry.

PROBLEM
INSUFFICIENT SUPPLY OF DURIAN

In May 2019, China was finally approved to import durians directly from Malaysia. Durian ranks the first among China's top 5 imported fresh fruits. Based on the current consumer market, durian has huge potential for development.

In the past several years, Malaysian durians have been highly regarded by international communities. From Hollywood celebrities, international superstars, to famous chefs and national leaders, many of them have become durian fans and at the same time making the fruit more popular.

MALAYSIA DURIAN PLANTATION UNDER DEVELOPED

The Malaysian government has been paying great attention to agricultural development. Different agricultural products brought brilliant achievements for Malaysia in each decade, such as rubber in the 1960s, palm oil in the 1980s, and durian at present. Malaysia's agricultural GDP is RM 99.07 billion. At present, it accounts for 7.54% of the total national GDP and becomes one of the national economic pillars.

At present, palm oil plantation is the leading agricultural industry in Malaysia, with an area of 5.8 million hectares, while durian only occupies 76 thousand hectares. It can be seen that durian plantation is still an underdeveloped industry. Most durian plantations are small scale. Big scale commercial farming requires comprehensive management systems.

SOLUTION

As a Malaysian leading durian plantation and export company, Newleaf is involved in the full spectrum of agribusiness value chain, from upstream to downstream activities.

PRODUCT
NEWLEAF's BUSINESS ELEMENTS AND STRENGTH 
1. PLANTATION AND FARMING

Newleaf is responsible for developing and to maintain farming operations. Durian trees take approximately 5-6 years to produce yield.  A 6 to 10-year-old durian tree can produce up to 150 fruits annually and increases its yield gradually as they grow older 

I-FARM

Newleaf’s intelligent agricultural management is different from the traditional agricultural practices. Newleaf monitors the entire durian farm all the time with advanced technologies to ensure that the durian harvest is not affected. At the same time, Newleaf is also always aware of the  latest state of its durian trees synchronously by reading the data through an intelligent system.

MYGAP CERTIFICATION

Newleaf’s intelligent management system can effectively improve the efficiency of farm management and ensure that durian farms can achieve the best harvest. Its durian farms have been certified with the Good Agricultural Practices (GAP) by the Department of Agriculture Malaysia.

2. MANUFACTURING AND PROCESSING

Newleaf imposes a stringent operation standard and quality control on each and every process.

DURIAN PULP

Apart from fresh whole durian, durian pulp is also in high demand especially in the export markets. We select only the best quality fruits beginning from the processing stage. Each pulp is carefully inspected for any potential defects before being put through a hydrogen peroxide decontamination process and finally vacuum packed to preserve freshness.

NITROGEN FAST-FREEZE TECHNOLOGY 

The liquid nitrogen fast-freeze technology used ensures the preservation of up to 95% of the durian texture and taste. Nitrogen frozen durian can last for 18 months.

3. LOGISTIC AND TRANSPORTATION 

Logistics is an important element of a successful supply chain that helps increase the sales and profits of businesses that deal with the production, shipment, warehousing and delivery of products. Moreover, a reliable logistics service can boost a business’ value and help in maintaining a positive public image. In selecting our logistic partner, we choose DHL.

EXPLORE THE WORLD WITHOUT ANY FEAR

We continuously look at other markets we could tap into to increase reach and revenue. Our collaboration with DHL provides a logistics strategy to deliver our customers the right product, at the right quality, at the right price, at the right time, in the right place.

4. RETAIL AND EXPORT

Delivering fresh and great-tasting durians to our customers is our fundamental commitment. We love to see our customers’ smiling faces when they receive our products. We’re proud that our brand is trusted by customers as a quality brand of durians.

QUALITY BEGINS ON THE INSIDE

We strive to deliver fresher fruit, with the highest quality durian to the world. Our aim is to make Newleaf  a proud Malaysian homegrown brand. By working with the most efficient and reliable logistic company in the world, we are able to deliver fresh durians directly to customers in Hong Kong and Singapore through customized doorstep delivery.

TRACTION
1. DEMAND FROM CHINA MARKET

In May 2019, China was finally approved to import durians directly from Malaysia. Durian ranks first among China's top 5 imported fresh fruits. From the perspective of the current consumer market, durian has huge space for development.

China's total durian import amount has risen a total of 10 times in eight years, from US$ 140 million in 2010 to US $1.4 billion in 2018. We believe that in the next few years, as the supply of durians meets the demand gradually, durian will be the top one imported fruit in China.

2. GLOBAL ATTENTION AND POTENTIAL GROWTH

As previously mentioned in the problem statement, Malaysian durians have garnered plenty of attention from international communities. Therefore, Malaysian durians have gained popularity and recognition globally.

Reported by CNN, an International media, Malaysian durian will become one of the major agricultural export products.

3. HIGH YEILDING CROP

Maybank said that as the rising of global demand for durians, the Malaysian plantation industry will no longer be dominated by palm oil, and durian plantation will be the new favourite of agriculture.

EDGE Financial Daily has also reported that the yield per acre of durian plantation can be up to eight times of palm oil; a potential benefit we should also consider.

4. INSUFFICIENT SUPPLY OF DURIAN AND SURGE IN DURIAN FARM PRICE

Data from Maybank shows that the in-farm price of Musang King has risen by 400 percent in 7 years, from RM 9 in 2012 to RM 40 in 2019. Current data shows that China’s demand for Musang King Durian is much larger than Malaysia’s supply capacity.

CUSTOMERS

Durian Wholesalers, Manufacturers, Retailers, Exporters and Overseas Importers.

BUSINESS MODEL

Newleaf is responsible for developing and to maintain farming operations. From plantation and processing to export and international trade, we have a complete agri-value chain in the durian industry.

MARKET

  • Durian ranks the first among China's top 5 imported fresh fruits. Seeing from the perspective of the current consumer market, durian has a huge development space.

  • China's total durian import amount has risen a total of 10 times in eight years, from US$ 140 million in 2010 to US $1.4 billion in 2018. I believe that in the next few years, as the supply of durians meets the demand gradually, durian will be the top one imported fruit in China.

  • In May 2019, China was finally approved to import durians directly from Malaysia. This has made the demand for durians in China increase greatly and a 30% rise in price for durians in Malaysian markets.

COMPETITION

At present, Thailand is the largest exporting country of durians. In 2018, 430,000 metric tons of durians were exported from Thailand, which occupies 95% of the world's durian market. While Malaysia is the second largest exporting country.

The main export destination of Thailand durians is China. In 2018, China imported a total of US$ 1.1 billion worth of durians and became the largest durian importing country in the world. In addition, Hong Kong, Singapore, France, Canada, and Australia are also major durian importing countries.

One percent of 1.4 billion Chinese population have eaten durians, 95% of which are from Thailand. China is still an underdeveloped baby market for durians. With the rising quality of life demands in China, The Musang King Durian has become a kind of premium fruit and widely loved by the Chinese. Now, Musang King Durian can be bought easily in first-tier cities and online stores in China.

FUNDING

Newleaf is targeting RM3,000,000 (3 Million Ringgit Malaysia) for the development and business expansion. Newleaf ventured into durian plantation, manufacturing process, export and trading, bringing additional revenue to the business in future rounds of fundraising. In exchange, investors will hold redeemable preference shares of NEDSB with 70% net profit sharing from the durian plantation, export and trading activities for 20 years tenure.

VISION

In order to expand and develop the visionary 1,000 acres of Musang King durian plantation in the next 3 to 5 years, Newleaf Plantation Berhad (1251569-U) incorporated a fully owned Special Purpose Vehicle (SPV) Newleaf Eco Development Sdn Bhd (1302701-U). NEDSB is responsible to develop the 1st phase of Musang King durian plantation in Pahang.

FOUNDERS

Kenny Wan- Managing Director

  • Banking and Finance Graduate
  • International finance experience for over 17 years
  • Resource integration management skills and leadership skills are his keys to success.
  • Aspires to create a complete agroecosystem, and to become the leader of this industry.
  • Awarded “Overseas Chinese Role Model 2019” by CCTV, China.
TEAM

PRESS

We appreciate the high attention and honest reporting from various press and media which made Newleaf famous all over the world. Scan the QR code or browse the official website of the Newleaf to learn more.

StarSMEBiz

https://www.thestar.com.my/business/smebiz/2019/11/18/newleaf-in-the-durian-boom

https://www.thestar.com.my/business/smebiz/2019/11/18/industry-needs-to-observe-good-practices-in-acquiring-and-managing-their-plantations

Oriental Daily:

https://www.orientaldaily.com.my/news/features/2019/03/27/284371

Malay Mail:

https://www.malaymail.com/news/money/2019/03/19/newleaf-seeks-to-tap-into-huge-china-demand-for-durians/1734163

CCTV China

https://v.qq.com/x/page/e3015eb3ud5.html

搜狐:https://www.sohu.com/a/334730889_120089307

百度:http://baijiahao.baidu.com/s?id=1642276901795522197

网易:https://c.m.163.com/news/a/EMUJBJNN05456WGN.html

今日头条:https://www.toutiao.com/i6726715483812266509/

一点资讯:https://www.yidianzixun.com/article/0MykVZWt

 


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