b=2611
b_uuid=NO-hSbdHyPczFTiSNIbv6A
p=192
p_uuid=fKQfp-aBkDghYONkhJ8I7A

TAPAUASIA

Home of South East Asia's Indie Community

SUMMARY VIDEO

COMPANY DETAILS

SUMMARY

TAPAUasia aims to be the Home for South East Asia's Indie Community.

  • TAPAU is a collective of creatives championing the independent community and movement by providing online platform, video and event services.
  • In 2014, we created history with TAPAUfest as the Biggest Crowdfunded Project and the First Crowdfunded Festival in South East Asia in 2014.
  • We then raised seed funding from Qeerad (now Mountain Partners) to setup TAPAUtv Sdn. Bhd. and received a grant from CRADLE.
  • Worked with brands such as Vans, TM, Maybank, Marshall Headphones, Maxis, Tunetalk, Yoodo, Astro, Media Prima, Go Asean.
  • In 2020, the prototype for TAPAUasia was launched  along with the setup of TAPAUasia Sdn. Bhd. as we shift our business from depending on production and events heavily affected by Covid 19, to becoming an Online Platform that hosts livestreaming shows by independent creators to help them generate income.
PROBLEM

DIY without COMMUNITY will DIE.

The indie community is badly impacted by the pandemic.


For Indie Creators (Musicians, Filmmakers, Artists)

  1. TOUGHER TO SURVIVE with limited income from gigs and shows.
  2. DIFFICULT TO STAND OUT  through mainstream outlets and social media.
  3. MARKET SIZE TO LITTLE with indie being a niche in a small market in Malaysia.

For Indie Supporters (Fans)

  1. LIMITED WAYS TO CONNECT with favourite artist with no gigs and shows.
  2. HARD TO DISCOVER indie artist through mainstream outlets and social media.
  3. NO DEDICATED PLATFORM to connect with likeminded people or community.
SOLUTION

LIVESTREAMING, MARKETPLACE and CROWDFUNDING.

Provides alternative ways for indie creators to generate income and for supporters to connect with their favourite artist throughout this pandemic and beyond.

ECOSYSTEM FOR THE INDIE.

Instead of reinventing the wheel, we explore the best features from Myspace (Social Network), Twitch (Livestreaming), and Patreon (Subscription + Crowdfunding) to create a One Stop Solution for our community.

HOME OF SOUTH EAST ASIA’S INDIE COMMUNITY.

Represent a market big enough to sustain and grow, but small enough to have focus and remain authentic to our community.

PRODUCT

TAPAUasia Website (www.TAPAU.asia) and Mobile App (Android and IOS)

Key Product Features

  • Livestream and Livechat with Donation *current version
    • creators with over 100 supporters are able to host livestreams either for free or as pay per view (ticketed)
    • supporters can engage with the creator, and with each other through the livechat.
    • supporters can also support the creator by donating to the livestream
  • VOD (Video On Demand) *current version
    • creators can allow users to watch their recorded content for free or monetise as paid VOD by giving access for a set duration to paying supporters.
  • News, Podcasts, Articles, Charts and Event Listings
    • curation of latest updates, releases, reviews by TAPAUtv and other indie medias
  • Customisable User Profiles
    • Creator
      • for musicians, filmmakers, artists and collectives
      • able to feature their works (music playlist, showreel, portfolio) and next shows.
      • top 8 friends/fans
    • Supporter
      • for fans
      • able to create playlist based on music by creators on the platform
      • top 8 friends/creators
  • Subscription/ Membership
    • Creators can customise their own monthly or yearly subscription (exclusive contents, merch, etc) for their supporters.
  • Indie Marketplace
    • One stop marketplace for indie releases (cds, cassettes, vinyl, etc), merch (t-shirts, caps), art (paintings, prints, etc)
    • Supporters can also get tickets to gigs, shows, festivals, screenings, exhibitions for on ground and online events.
  • Creative Crowdfunding
    • enables indie creators to raise funds for their works directly from their supporters on the platform.
  • Easy Payment Method
    • accepts a variety of easy online payments through credit/debit card, e wallets, and online banking, locally and regionally.
  • Points and Reward
    • Supporters can collect points by supporting the creators and exchange them for rewards.
TRACTION

CUSTOMERS

We represent a community of Creators and Supporters of the South East Asian Indie Community.

  • Most of our users (61%) are from the 18-24 (27.5%) and 25-34 (33.5%) age groups.
  • 54% are Male and 46% are Female.
  • They are mostly students, first jobbers or young adults that spend at least an average of 6 hours online everyday, mostly through their mobile phone (85%) and are interested in music, film and arts.

We also work with lifestyle brands such as Vans, Converse and Marshall Headphones, telcos such as Maxis, Yoodo and Tunetalk, as well as media companies like Astro, Media Prima and Go Asean.

BUSINESS MODEL

Platform

  • Livestream, VOD & Subscription
    • TAPAUasia produces in house Pay-Per-View Livestreams, VOD's, and Premium Subscription.
    • TAPAUasia also takes a cut for every transaction made to purchase Livestreams, VOD's and Subscription by Creators.
  • Indie Marketplace
    • TAPAUasia produces in house merch.
    • TAPAUasia also takes a cut for every transaction made to purchase:
      • Digital Downloads: Music (Demos)
      • Merch : t-shirt, posters, stickers
      • Cds, Dvd, Vinyls
      • Artwork: prints, paintings, etc
      • Tickets : gigs, screenings, theatre
  • Advertising
    • Digital Ad Space
    • Pre Roll
    • Page Takeovers
    • Social Media Postings
  • Creative Crowdfunding
    • TAPAUasia will take a cut for every successful crowdfunding project by Creators.

Services

  • Video Production
    • Branded and Sponsored Contents
    • TV shows
    • Livestream Shows / Online Gig /Podcasts / Online Classes/ Tutorials
  • Events Organisation
    • Gigs / Concerts/ Festivals/ Tours
    • Screenings / Talks/ Conferences
    • Livestream Events
MARKET

COMPETITION

FUNDING

VISION

BUILDING AN ECOSYSTEM FOR THE INDIE COMMUNITY
Creating platform where indie creators and supporters connect, grow and sustain as a community.

CREATING CREATIVE JOBS AND INCOME
Through the developement of the platform we are creating jobs, at the same time providing alternative ways for indie creators to generate income.

CONNECTING SOUTH EAST ASIA
Bringing the scene together, to create a bigger market and unlock the region’s true potential.

FOUNDERS

AHMAD FARIS
Co Founder / Creative Director

Faris began his career as a Broadcast Journalist and Assistant Producer at Astro Awani before taking a dive to set up TAPAUtv from his bedroom. 10 years later, TAPAU is now an established brand that champions the independent community.

FARRIZ IZUAN
Co Founder / Business Director

Farriz started of his career as the artist manager for Bunkface before moving on to Media Prima, and later on to Universal Music. With experience in artist management, creative marketing, and A&R, his skills are an important asset to bring TAPAU to the next level.

TEAM

JENNIFER THOMPSON
Industry Advisor

With over 30 years of experience in the industry from managing the legendary Sudirman,  to calling the shots at the SEA Games 2017, Jenn still manages to spare some time as an activist for the independent scene. Her industry insights and grassroots connection are almost second to none.

PRESS

Please login as an investor to see more information.

TAPAUasia Sdn. Bhd. doesn't have any updates to show yet.



Please login or sign up to see the discussions.

!

RISK WARNING


Equity Crowdfunding is risky. You are investing in early stage companies which may not do well and could even fail. You could lose part or all of your investment. You may not be able to sell your shares easily.

Investments are speculative and carry high risks. To decrease exposure, these types of investments should only be made as part of a diversified portfolio. Spread your risks and only invest money that you can afford to lose. pitchIN wants all investors to understand these risks and make careful investment decisions. You are also encouraged to seek independent advice.